Value first. Process next.
In the modern SaaS economy, the operational true north for revenue growth is customer value delivery, not an internal “sales/post-sales” process.
We can help you define, build and deploy the essential enablement programs your teams need to effectively disrupt, then deliver on, your customers’ value cycle, to drive revenue growth in a more efficient, effective way.
A typical engagement has three phases:
- Defining and documenting your customers’ value cycle.
- Defining each GTM team’s role in value cycle disruption and/or delivery.
- Assessing and establishing your enablement priorities to optimize for customer value delivery first, sales process optimization next.